Google AdWords Mobile Advertising

Reach the Right People with the Right Ads at the Right Time

Drive customer acquisition, leads or conversions by targeting the growing Smart Phone user market

Canada has the highest percentage of SmartPhone users than any other country! Take advantage of the technology and reach this tech-savy demographic who are increasing using their phones to research products, book hotels, find places to eat and make purchasing decisions.

Reach mobile users and achieve your business goals. Whether you want to get more calls and orders, or drive customers to your store, made-for-mobile ads can help you generate leads and increase returns.

Made for Mobile Ads

I design mobile ads to take advantage of the unique capabilities of mobile devices like touchscreens, location sensing and phone calling – solutions that give you more power to reach the right people with the right ads at the right time!

Performance gains

Google mobile search ads with clickable phone numbers achieve 6-8% higher average click-through rates. Ads with mobile Sitelinks see 30% higher average CTR. Combining computer-based with mobile ads averages an increase of 11% in CTR compared to computer-only campaigns.

Mobile Text Ads

Just like text ads on desktop computers, text ads on mobile devices contain three lines of ad text and a display URL that links to the advertiser’s website.

You can customize your ad creative to be mobile-specific to more effectively reach mobile users. Just make sure your AdWords campaigns are targeting mobile devices with full Internet browsers.

Click to Call Ads

Imagine if when a searcher clicked your ad on their SmartPhone it automatically called your phone instead of taking them to your website? Would connecting with a potential customer immediately be worth the cost of that click? For most businesses the answer should be ‘Yes!’. Smartphones give their users the ability to find immediate answers to their questions. If someone is availalbe to take their call and answer their questions right away, you are well on the way to turning that lead into a Customer!

Call Extensions enables you to include a click-to-call phone number in your mobile ad that allows users to click once to instantly connect to your business and speak with someone. Your phone number appears as an additional line of ad text. Some Adwords customers may qualify for a Vanity Phone Number which allows for extended analytics tracking.

Location Extensions

Location Extension ads feature your phone number and business location on an expandable map that makes it easy for potential customers to navigate to your store. When users search near your location, they may also see distance info — how far they are from your business — and, by clicking on the map, directions there.

Hyper-Local Mobile Ads

Available on high-end mobile devices, hyperlocal ads drive traffic to your location by displaying a blue distance pin that indicates your business is nearby. The feature also offers down-to-the-block detail, including your address, phone number and location on Google Maps for Mobile.

To learn more about the opportunities Mobile Advertising can provide to your company contact me or learn more at http://www.google.com/ads/mobile/

Scan to Call Me!