Search Optimization (SEO)

Search Optimization (SEO)

Vancouver SEO – Search Engine Optimization

Vancouver SEO Process - Click to enlargeSEO is the acronym for Search Engine Optimization and refers to the process of improving your website visibility (a.k.a rankings) and volume of relevant traffic, from the organic search results displayed by the major search engines (Google, Yahoo & Bing)

Organic Search Optimization should be considered a crucial first step in a comprehensive online marketing plan. With more websites on the Web than humans on Earth, you can’t imply put a website online and sit back waiting for customers to find you. This is especially true in competitive industries where you know your competitors are spending on SEO

How Optimizing Your Website For Search Engines Will Benefit You:

  • Generate long-term traffic growth from the major search engines
  • Receive relevant, targeted visitors which convert into sales or leads
  • Grow your brand awareness and name recognition on the web
  • Minimal cost compared to other forms of Internet marketing

My Proven Approach to Search Engine Optimization:

My approach to optimization is holistic in nature and goes beyond simple keyword ranking to take into consideration all of the factors which can impact your search engine traffic and conversions. Let’s be honest, who cares if you “rank #1″ for a keyword no-one searches for, or if visitors leave your site as fast as they arrive! Some of the additional factors I consider when evaluating a website include:

  • Sensible and easy-to-use navigation (usability)
  • A clear purpose, message and Call-To-Action
  • Original content containing important keyword phrases

It begins with a complete audit and evaluation of your website, and your competitors, to determine what actions are required and to capture a baseline to measure your improvement against. As the search engines are constantly evolving their algorithm’s and policies, SEO is generally not a ‘one-off’ project but should be viewed as an on-going process to ensure your site is keeping up with these changes and continuing to improve.

Some of the On-Site & Off-Site SEO Consulting Services Offered

On-Page Optimization Actions:

  • Proper 301 Redirect(s)
  • Alt Tags Optimization
  • Header H1, H2, H3 Tags Creation
  • Meta Tag Creation/Editing
  • Anchor Text Optimization
  • Optimized Content Creation
  • Review and Optimize Existing Content
  • Installation of On-site Blog
  • Blog Post Optimization
  • HTML Site Map Creation
  • HTML Code Validation
  • Ensure Robots.txt file in use
Off-Page Optimization and Actions:

  • Ensure Google Analytics is Properly Implemented
  • Article Submission and feed syndication
  • Optimized Press Release Creation & Submission
  • XML Site Map Submission (Google, Ask, Bing)
  • Blog Section RSS Submissons (Google, Technorati)
  • Strategic Link Building, including:
  • Squidoo Profile Creation/Optimization
  • AboutUs.Org Profile Creation/Optimization
  • Hubpage profile Creation/Optimization
  • LinkedIn Profile Creation/Optimization
  • Wikipedia Page Creation/Optimization
  • General & Niche Directory Submissions

Pricing for Local Vancouver SEO Services:

SEO projects are prices on an individual basis because every industry and business is unique, but generally optimization for small local businesses start at $300/month with a 1-time initial optimization cost (set-up) in the $500-$800 range.

Before signing a long-term contract with any other SEO provider please contact me for a free evaluation!

Why trust your SEO to Vancouver ‘s Be Found More Marketing

  • Proven track record of success improving client rankings and visibility
  • Certified Google Advertising and Analytics Professional (GAP) (GAQI)
  • Personal service and individually tailored marketing strategy
  • Over 16 years of hands-on experience in Internet Marketing
  • Only Transparent and Ethical (white-hat) SEO practices used
  • Honest website evaluations with realistic, measurable objectives

Request a Free SEO Evaluation & Estimate

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Testimonials

Michael has tremendous skills and deep expertise in the web marketing industry. He has a better understanding of Google tools that anyone I’ve met. Michael was instrumental in helping the (Indicee) team understand the behaviour of our website traffic.

Geoff Devereux
BDC