URL Builder for Campaign Tracking with Google Analytics
Create unique URL’s to track your online advertising campaigns with Google Analytics
Simply fill in the information below, click the Generate Destination URL button, and use the URL provided to track the ROI and effectiveness of you advertising with Google Analytics.
If your Google Analytics account has been linked to an active AdWords account, there’s no need to tag your AdWords links – Google’s Auto-Tagging will do it for you automatically.
| Variable | Explanation |
|---|---|
| Campaign Source (utm_source) |
Use source to identify a search engine, newsletter name, or other source. Example: utm_source=yahoo *Required |
| Campaign Medium (utm_medium) |
Use medium to identify a medium such as email or cost-per-click. Example: utm_medium=cpc *Required |
| Campaign Name (utm_campaign) |
Use campaign to identify a specific product promotion or strategic campaign. Example: utm_campaign=spring_sale *Required |
| Campaign Term (utm_term) |
Use term to identify paid keywords. Example: utm_term=running+shoes |
| Campaign Content (utm_content) |
Required for A/B testing and content-targeted ads. Use content to differentiate ads or links that point to the same URL. Examples: utm_content=bannerad and utm_content=textad |
If you require more information about tagging your links see these Google Instructions
If you are still uncertain about how to track your campaigns, or how to use and interpret the data you collect Contact Me for a free and confidential consultation and quote.